Isamarie Perez is a recovering techie who loves cannabis and decided to make a career out of it. She is the founder of Perez Strategy LLC, a firm focused on launching and scaling cannabis startups, brands, and retail operations. She also serves as board member of Supernova Women, a non-profit empowering women of color to become self-sufficient shareholders in the evolving cannabis economy.
She started her career in the on-demand tech space with Lyft, and in 2014 pivoted to the newly emerging cannabis tech scene as Head of Business Development and Operations at Meadow, YCombinator's first cannabis startup. There she launched Meadow's POS platform in hundreds of cannabis retail stores and delivery businesses across California and worked with the largest B2B and B2C industry events in the world.